Sales Meeting
Most dealerships have one thing in common -
they have lots of sales meetings! An intelligent business person would think
this is a good thing. Sales meetings in most dealerships are a disaster.
Management usually is perceived by the sales staff as "ranting and
raving" about how badly they are doing their job. Angry and disappointed,
the sales staff leaves the meeting and spends endless hours berating
management which results in a loss of time, effort, and potential income.
Patrick Davis has developed a solution
A monthly newsletter titled, Progressive
Professional.
This informative automotive newsletter is formatted as a automotive career training
guide, complete with four articles addressing four sales related issues. The
best use of each automotive newsletters is to give them to the sales associates at the
beginning of each month and assign a separate topic to be discussed in weekly
sales meetings. As management and sales staff enter into serious study and
implementation of the topic for the week, positive feedback and
constructive conversation will replace mistrust and hostility. Remember,
salespeople look forward to good sales meetings and automotive career training given by a professional sales coach. They hate negative meetings, but love automotive newsletters.
"There is a big difference in a coach and a sales
trainer. Most people have positive memories of someone who coached them during
their formative years. Most sales trainers do not enjoy the same esteem. Most people say the
difference is the feeling that a "coach" is on our side giving us the automotive career training we need ".
- Patrick Davis
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