Most say sales training- I say "Sales Coaching"

"There is a big difference in a professional sales coach and a sales trainer. Most people have positive memories of someone who coached them during their formative years. Most sales trainers do not enjoy the same esteem. The difference is the feeling that a "coach" is on our side".

-Patrick Davis,
Business Coach
Sales Coach

Sales Meetings

Most dealerships have one thing in common - they have lots of sales meetings! An intelligent business person would think this is a good thing. Sales meetings in most dealerships are a disaster. Management usually is perceived by the sales staff as "ranting and raving" about how badly they are doing their job. Angry and disappointed, the sales staff leaves the meeting and spends endless hours berating management which results in a loss of time, effort, and potential income.

One solution that Patrick Davis, a professional business coach, has developed is a monthly newsletter titled, Progressive Professional. This informative newsletter is formatted as a training guide, complete with four articles addressing four sales related topics. Patrick has used this method and proven its worth on the job. The best use of the articles is to give them to the sales associates at the beginning of each month and assign a separate topic to be discussed in weekly sales meetings. As management and sales staff enter into serious study and implementation of the topic for the week, positive feedback and constructive conversation will replace mistrust and hostility. Remember, salespeople look forward to good sales meetings. They hate negative meetings, but they love a professional business coach.