Set More Appointments

We all know the more appointments you schedule with potential customers, the better the odds of selling a vehicle. What's more is that everyone is a potential customer! Prepare by first putting together a series of questions that you can pose to anyone you come in contact with daily. These questions are designed to jog the minds and memories of people who would gladly give you referrals, if only asked.

Explain that you're looking for referrals. Then your list of questions might include:
“Who do you know personally who sells you your groceries? your appliances? furniture? flowers? clothing? lumber? hardware? insurance? fuel?”

These could be followed by:
“Who is your doctor? lawyer? Mail carrier? dentist? realtor? barber? hairdresser?”

The next set of questions might include:
“Who do you know from your group of friends? neighbors? your previous job?”

These are just a few sample questions, but you get the idea. Think of specific groups of people, then contact them to let them know you're in the car business, and are willing to save them time and money on their next automobile purchase.

Be sure to invite them to visit your lot whether they're thinking about buying or trading now or later.