Have a Goal With Each Customer

When you meet a customer, you should always have a goal in mind. Remember a
sale depends on many factors that might be represented by individual goals. Of course, your final destination might be a sale, but first you have to learn many other things in order to satisfy the customer’s needs.

To check this theory, consider the dilemma you might place yourself in if you sell your customer the wrong car simply because he/she has no sales resistance. How would it affect future sales to the customer? How would it affect referral business from your customer? How would it affect your word-of mouth advertising? Lastly, how would it make you feel the next time you met your customer face-to-face?

Just something for you to think about.