Become a Better Seller

So many salespeople ask me how to be a better closer. I tell them that it benefits the customer and the salesperson most when salespeople become better sellers instead of better closers. The salesperson will be most successful when he demonstrates 100% of the customers he talks to, writes up and negotiates with 75% of those same customers, then agrees to numbers with 35%. In turn, the customers benefit by dealing with salespeople who protect them from buying a vehicle based on price, only to find out later what they thought was a great deal really isn’t because the vehicle purchased doesn’t fit the customer’s wants or their needs. Remember, as you strive to become a great salesperson, first hone your skills at getting a customer involved in listening to you give a walk around presentation of the vehicle, then you’re ability to move gracefully into a demonstration by seating the customer in the passenger seat, all the while building rapport, establishing trust, and qualifying your customer in terms of their wants, needs, and budget.