You always hear 'Keep It Simple.' One of those ways is to offer your customers three (3) ways they can make selections or decisions. Never two, four, or more.
Just out of high school, I began working in the automobile industry and motor trade as a porter/mechanic’s helper moving quickly into a position as a technician. I was soon promoted to service advisor. Advancing to new and used car sales, I was the number one salesperson in my second month. I always remained among the top salespeople until I moved into management. By the time I was 26 years old, I had purchased 38% of Ken Cowden Chevrolet. Today, I am a professional automotive sales trainer. My company works with salespeople to help them increase their productivity, make more money, and live more fulfilled lives. I am a master at helping salespeople create satisfied customers and reap the many rewards that success brings. I am the author of the best selling book, Selling Cars: The Handbook of the Professional, a perfect guide for a new or experienced automotive salesperson.
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