Win - Win Negotiating

The customer must be the winner and yes, the winner does take it all: the pride, the victory, the bragging rights, and the satisfaction ---all of it! What about the money? Well, winning a negotiation over a vehicle has nothing to do with the price! It’s the deal, it’s the perception. It’s not the logic of numbers, it’s the value, and it’s having been treated well. Your customers have no idea what a good deal is. It is your job to build value and show them a good deal.