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Friday, September 30, 2005

I recieved an inquiry today

A salesperson who was new to the trade wanted to know how he should handle incoming sales calls. My advice to him: As challenging as it can be to sell a vehicle while the customer is on the lot, how in the world can you do justice to a several thousand dollar product, when the customer isn’t even there to see it? How can you, as a professional, pretend to know enough about their wants and needs, from a few seconds on the phone, to give customers the professional service they deserve?